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Social Media with a HeART to Market the Artist in YOU Tuesday, August 1, 9:00 AM  
Mary Ellen Merrigan $70  
This workshop is 3 hours.

Student Level: All
Type of Workshop: Process
Prerequisite: **Some knowledge of Social Media helpful but not required.
Workshop Category: Social Media

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I will give participants a template to plan their online strategies. Advanced users of particular channels will benefit from understanding how to integrate their social media with other marketing.

A heart-centered instructor, I guide creatives toward intelligent marketing and we have fun in the process. Using an acronym, participants will craft an effective social media communication plan. In interactive breakouts, participants will experiment with templates to help them shift from creative design mind to innovative marketing. As a result of this class, students will understand how they can use Facebook, Instagram and other channels to generate more visibility and engagement for themselves and their business. Participants leave with a written plan and sample posts that can be put into effect immediately. As Lucy in the Charlie Brown cartoon says, "People always expect more of you when you have naturally curly hair." For years I sold 'air' (radio broadcasting). That experience gave me the impetus to make things more tangible for others. Social media, a different kind of broadcasting, is a perfect fit for me.

I've specialized in marketing/pr and social media for more than 10 years. Since I speak the language of creatives, I easily bridge both worlds, and guide artists to better understanding of how and why to successfully use social media.

Feed your inner creative in a different way as you consider social media to be the tool it's meant to be. Discover meaningful ways to lead a conversation in your field as you extend your creativity to the digital world. You will select hashtags with confidence, give purpose to your posts and propel your visibility as a result of this workshop.

Kit/Materials Fee (payable to instructor at class time):

  • None

Instructor Provided (for use in-class, and to share):

  • Handouts
  • 3x5 cards for interactive session
  • Sample templates

Student should bring:

  • Nothing

Some workshops may require that you bring supplies or tools that you may not presently possess. If you'd like to place an advance order for jewelry supplies & tools for pick-up at the on-site store when you arrive at AU, contact:

SJ Jewelry Supply LLC

Please note that SJ Jewelry Supply has an extensive selection of products but not all of them may appear on their website. If in doubt about the availability of any product, a simple phone call will get you the information that you desire.

-or-
Email your order to: info@sjjewelrysupply.com
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call: 602-956-0189

Questions: maryellen@maryellenbeads.com
Website: www.MaryEllenBeads.com/blog